Platform for International Education

DHENIM/PIE Roundtable discussion on Marketing & Recruitment in Africa

On 16 April 2015 PIE and DHENIM organize a Roundtable discussion on Marketing & Recruitment in Africa in Utrecht from 13:00 to 18:00 hrs.

In order to tackle global problems, cooperation between academics from Europe and Africa is indispensable. However, governments in Europe, recovering from economical crisis, are economizing on subsidies for capacity building in Africa. The discussion will therefore focus on how to find creative ways to strengthen the academic links between Europe and Africa. For example:  What are possible resources to support students, researchers and academics? How to recruit students? What are the current trends in Africa?


  • 13:00 arrival
  • 13:25 Welcome by DHENIM & PIE
  • 13:30 What is the African market for Higher Education like? Chances and Pitfalls by Ton Dietz, Director African Studies Centre Leiden
  • 14:00 Experiences from a training & advisory bureau with 3 offices in Africa by Ingrid Plag, Managing Partner MDF Ede
  • 14:30 Market research in South Africa, Nigeria and Kenya by Phyllis Macfarlane, Growth from Knowledge (GFK)
  • 15:00 South Africa – VU – Strategic Alliances/CIS (SAVUSA) & NESO by Colette Gerards and Henk van den Heuvel, VU University Amsterdam
  • 15:30 Break
  • 15:45 Roundtable discussion with speakers & audience
  • 16:45 Drinks

Platform for International Education (PIE)

PIE unites Higher Education institutes in the Netherlands active in education, research & capacity building in the Global South.

Dutch Higher Education Network for International Marketing (DHENIM)

DHENIM is a member-led, non-profit Dutch higher education foundation for knowledge sharing, expertise, and networking in the field of international marketing of higher education. 


75 Euro
50 Euro for PIE or DHENIM members


De Zilveren Vosch, Plompetorengracht 3, 3512 CA Utrecht


Pictures of the seminar